Varustaja24
A bit context
Varustaja had been considering a website redesign for some time and had identified problems with their existing solution. Smaller improvements had been made over the years as part of this effort, but everyone knew that the website needed a complete overhaul.
The first thing we needed to do was sort out the categories. We established the initial structure together with the company owner and then I showed it to several construction industry specialists to make sure it made sense.
With a solid foundation in place, we could confidently move forward!
I took what was worth keeping from the old design: the primary colors and the logo. I threw everything else out the window and started from scratch.
I analyzed successful e-commerce stores in Estonia and direct competitors and looked at what they do well and what they do poorly. Based on the research, I put together an initial plan and adapted it to Varustaja’s needs.
I then created a design system that Varustaja can use as a foundation for ongoing development.
Finally, I created thought through the various user flows and created prototypes.
Marketing
I also contributed to the planning and creation of the initial marketing campaign.
The plan was to give registered users a series of coupons that they could use one at a time. This way, it would be possible to build a habit over a longer period of time and also get users to register.