LaFroza
To start off with...
First of all, I want to mention that working with LaFroza was a very pleasant experience. An intelligent, project-focused, and open-minded attitude makes communication much easier.
In any case, LaFroza needed an online store for selling frozen products, and I was hired to create a design that was both convenient and visually appealing.
During our initial communication, it became clear that they weren’t looking for anything particularly unusual. A standard online store with pages introducing the company. Since they are also active on social media, integrating the website with their social media presence also came up. We agreed on the website structure during the meeting itself. From there, we moved on to finding the right visual style.
Getting on the same page
First, I familiarized myself with the existing materials: packaging, social media posts, and the CVI. Next, I prepared a few quick examples of different sections and presented them to LaFroza’s marketing person. During the meeting, we tweaked them back and forth, experimented with different variations, and ultimately landed on a design that we were both happy with.
Designwork
Once the style was established, I got straight to work. I completed the homepage and got it approved by the client. I continued with the remaining pages, and once those were approved, I handed the design over to the developer. I explained what was important and, based on their feedback, we made a few more changes.
Great product
It all starts with whether the product is actually good and appeals to people. In LaFroza’s case, that definitely holds true.
Smooth collaboration
It’s great to see people who genuinely care about what they do — and that really shows.
Lovely result
A company like this inspires you to give your best and put your heart into the work as well.
Good luck!
I wish all the best to the LaFroza team